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  • Ssb - new sponsor for world championship

    Betfred’s sponsorship of the World Championship has ended with the 2012 tournament, the last of their original four-year deal.


    It is believed to be an amicable parting of the ways. World Snooker thinks the sponsorship is worth much more than Betfred paid due to the increase in global TV rights.


    However, Betfred’s business is primarily British-based, so the worth of this additional exposure in markets in the Far East and beyond is questionable to them.


    Betfred were terrifically enthusiastic sponsors for the game’s leading event. It was a good deal for them and the sport.


    However, professional snooker is a business and it is down to World Snooker’s commercial team to get the best deal they can.


    Barry Hearn is considering a sealed bids process for companies interested in sponsoring the World Championship.


    It remains a huge sporting event. It carries 17 days live BBC television coverage in the UK, goes to 59 countries on Eurosport, is broadcast live on Chinese TV and in other territories.


    I understand World Snooker is seeking a non-bookmaking sponsor for the championship. There is some concern that the game is putting its eggs in the same basket, as it largely did with tobacco sponsorship.


    But sponsors are hard to come by in the current economic climate. Hearn did secure BGC, a finance firm, for last season’s Masters but there is no news on whether they have renewed.


    If bookmakers want to give the sport money then they should be welcomed. Betfair’s support of the Shootout is encouraging. There are other sponsorship deals to be announced after the Olympics.


    What do sponsors want?


    Exposure, certainly, but also a positive association with their brand.


    They also want a sprinkle of stardust and reflected glory. The harsh truth is that most CEOs would rather be teeing off in a pro-am with Tiger Woods or posing for pictures with Rafael Nadal than hanging out with snooker players.


    But the World Championship is different. It is the one tournament followed by those who take little interest in snooker throughout the year.


    The much vaunted 18.5m BBC2 figure for the conclusion of the 1985 final – endlessly trotted out by parochial Brits, usually as a weapon with which to attack the modern game – has long since been dwarfed by the worldwide viewing figures.


    So this sponsorship is an opportunity for a global brand to associate itself with a much loved sporting event which lasts 17 days, plus all the qualifying and build-up.


    They will have to pay the right price for it but it will be worth it for them and, hopefully, for the sport too.



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  • #2
    Got to admire Mr Hearn and the ability to get Sponsors where the old regime seemed incapable of doing this .

    I agree he needs to get away from Gaming Sponsors as well . Read something about the Government looking into this , much the same as you've already said regarding Tobacco Companies .

    Hope he gets a decent sponsor .
    Still trying to pot as many balls as i can !

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    • #3
      It would be interesting to know what percentage of the uk smoke now compared prior to the ban on advertising in sport . Has it had any impact on peoples smoking habbits .

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      • #4
        lets hope they dont go for british petrolium imagine a big oil spill on the table
        Goddess Of All Things Cue Sports And Winner Of The 2012 German Masters and World Open Fantasy Games and the overall 2011-12 Fantasy Game

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        • #5
          Originally Posted by hotpot View Post
          It would be interesting to know what percentage of the uk smoke now compared prior to the ban on advertising in sport . Has it had any impact on peoples smoking habbits .
          The percentage of the UK population Smoking has steadily declined over the period since Tobacco advertising was banned, but the steady decline was already underway before the ban so on the face of it, a very quick cheap and nasty big book1 statistical analysis would seem to indicate it has had no real effect.

          More likely is the year on year taxation increases together with more and more awareness of the effects of smoking have been steadily driving the numbers of smokers down.

          But no real way of telling to be honest.

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          • #6
            I doubt the tobacco companies would have spent all those billions on sponsorships and advertising if they weren't totally convinced that it was effective. Same goes for the gambling lot, and I'm not at all comfortable with the glut of advertising we're seeing these days for such a highly addictive 'product', particularly during these most difficult of times, financially speaking.

            -
            The fast and the furious,
            The slow and labourious,
            All of us, glorious parts of the whole!

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            • #7
              Originally Posted by Gerry Armstrong View Post
              The percentage of the UK population Smoking has steadily declined over the period since Tobacco advertising was banned, but the steady decline was already underway before the ban so on the face of it, a very quick cheap and nasty big book1 statistical analysis would seem to indicate it has had no real effect.

              More likely is the year on year taxation increases together with more and more awareness of the effects of smoking have been steadily driving the numbers of smokers down.

              But no real way of telling to be honest.
              It's also probably true, isn't it, that fewer people start, and smokers will naturally have passed away (whether smoking related or not).

              It always seemed odd to me, despite the obvious suggestion of condoning smoking, that tobacco advertising would really have a huge influence on people taking up smoking; rather, I'd expect it to draw existing smokers to the particular brand.

              Rather in the same way that a car-insurance advert is not going to attract a non-motorist to pick up the phone and subscribe.

              Therefore, I would have thought that the betting sponsorship would be even more prone to attracting non-gamblers to take it up, purely because the health risks are far less immediately obvious.

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              • #8
                If the sponsor pays more, surely there will be a larger prize fund?

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                • #9
                  Originally Posted by Dknox1 View Post
                  If the sponsor pays more, surely there will be a larger prize fund?
                  I think Barry Hearn stated he wanted a tennis style draw with all 128 in the first round with £1m winners prize money. To get that kind of money youre going to need a big name sponsor

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                  • #10
                    lets hope he has the sense to increase the 147 price money.

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                    • #11
                      Yeah the 147 prize money is terrible, but 250000 for the world title is nothing like golf and tennis tournaments , instead of creating 50 tournaments a year with little prize money, Hear should create 30 tournaments with much more decent prize funds.

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                      • #12
                        The prize money will come after you get a large fan base to offer to sponsors. You need regular events to watch in order to build a fan base.

                        50 events with lower prize money will yield better long term results than 30.

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                        • #13
                          Does anyone know what was the single biggest cheque picked up by a player for any single tournament. Off the top off my head I think it was the WC for around £300,000, maybe SH for a win and a 147 to boot?????

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                          • #14
                            Originally Posted by cazmac1 View Post
                            Does anyone know what was the single biggest cheque picked up by a player for any single tournament. Off the top off my head I think it was the WC for around £300,000, maybe SH for a win and a 147 to boot?????
                            Yes, £353,000. Hendry won £147k for the maximum, £16k for the high-break prize, and £250k for the title.

                            O'Sullivan won £328,500 in 2008, winning £250k for the title and £78,500 for his half share of the 147/high-break prizes.

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